PAY PER CLICK ADVERTISING

Pay-Per-Click (PPC) is a digital advertising model where businesses pay a fee each time someone clicks on their ad. It’s commonly used on platforms like Google Ads, Bing Ads, Facebook, Instagram, and Amazon to drive targeted traffic quickly. PPC is also called Cost-Per-Click (CPC) advertising.

🔑 Key Points About PPC

• Definition: Advertisers pay publishers (search engines or social media platforms) only when users click their ads.

• Purpose: Helps businesses “buy” visits instead of relying solely on organic SEO.

• Ad Placements: Search engine results pages (SERPs), social media feeds, display banners, YouTube videos, and marketplaces.

⚙️ How PPC Works

1. Advertisers bid on keywords or audience segments.

2. Ads are displayed when users search or scroll relevant content.

3. Each click deducts from the advertiser’s budget.

4. Placement depends on bid amount + ad quality score (relevance, landing page experience, CTR).