MOBILE MARKETING

🔑 What Mobile Marketing Is

• Definition: Marketing campaigns designed specifically for mobile devices.

• Goal: Deliver personalized, real-time content to users wherever they are.

• Channels: SMS/MMS, mobile apps, push notifications, mobile-friendly websites, social media, and location-based ads.

⚙️ Types of Mobile Marketing

• SMS/MMS Marketing: Sending promotional texts or multimedia messages.

• Mobile App Marketing: Engaging users through app installs, in-app ads, and push notifications.

• Mobile Web Marketing: Optimizing websites for mobile browsing.

• Location-Based Marketing: Using GPS/geofencing to send ads when users are near a store.

• Social Media Marketing on Mobile: Running campaigns on platforms like Instagram, TikTok, and Facebook.